Location location location.
The building is directly across the street from both the McCormick place and the newly built wintrust arena. No other location other than neighbors the Hyatt & Marriott gets you closer.
Conveniently located to both the green (cermak & McCormick place) and red line (Chinatown) are both a few blocks away.
Some of best museums and parks are close by as well such as the art museum, grant park and the field museum.
This is the hottest place to be in Chicago.