New Tourism ーOsakaー | Airbnb
Discover New Tourism in Osaka
Vibrant Osaka is known for its bright neon lights, giant billboards and, of course, its food. The 'kitchen of the nation' is famous for its street food, like kushikatsu (skewered pork cutlets) and konamono (flour-based comfort foods). But that's not the whole story – while you can still enjoy the better known sides of Osaka, the port city is energetically reinventing itself once more ahead of Expo 2025 Osaka. We’ve put together this guide to help you explore Osaka’s most exciting trends on your next trip.

What is New Tourism?
In recent years, new styles of tourism have developed all around the world. There’s the rise of the ‘workcation’, the desire for more sustainable travel, as well as the growth of home sharing.
More than ever, we want to go off the beaten path when we travel, and get to know local culture as it really is. In Osaka, New Tourism looks like local traditions and culture reinvented by innovative entrepreneurs – café owners, artisans and sustainability pioneers.What is New Tourism?
In recent years, new styles of tourism have developed all around the world. There’s the rise of the ‘workcation’, the desire for more sustainable travel, as well as the growth of home sharing.
More than ever, we want to go off the beaten path when we travel, and get to know local culture as it really is. In Osaka, New Tourism looks like local traditions and culture reinvented by innovative entrepreneurs – café owners, artisans and sustainability pioneers.Read New Tourism magazine
Discover Osaka’s trends and hidden gems through the stories of locals who are redefining what it means to welcome tourists.

Namba
Namba is known as one of Osaka’s most vibrant districts, famous for being a hub for shopping, street food and entertainment. Today this trendsetting area is reinventing itself once more.

West Downtown
West Downtown is located to the west of buzzing Namba and extends north to Kyomachibori, where you will find the lush greenery of Utsubo Park. This area is loved by locals for its characterful alleyways and vibrant small businesses.
Osaka sightseeing tips
Follow the example of those at the center of Osaka's new tourism and ensure our visit has a positive impact on Osaka's society, economy, community, and environment.

採買紀念品
支持當地人氣商店街,並認識友善的商店老闆們。

入住私人房源
入住日式房源,照當地人的步調過生活,並體驗大阪的日常大小事。

購買獨一無二的古著
購買古著,同時支持環保時尚。

四處走訪,無須開車
使用共享腳踏車服務,並將腳踏車帶上火車和公車,以環保的方式觀光。

Airbnb 與大阪市商店街協會共同推動的合作專案
大阪市商店街協會於 1941 年成立,宗旨是促進當地經濟,穩定市民的日常消費。該協會目前已發展成日本領先業界的商會之一,致力於商店街的發展與商店地位的提升。